Prepared privately for Mirkwood Evans Vincent

Katherine, you led AT&T’s outsourcing law. Your bio says it once, then stops.

I looked you up the way a founder choosing legal cover does. Quietly, months out from any first call. What I found was a career most technology lawyers would trade a shelf of case studies for. Then a dead end.

Have a coffee with Liana →

Twenty minutes with Liana. Unhurried, and no deck.

Your homepage today. The logo, the specialisms, and the two people who give the firm its name nowhere in sight.

What a buyer sees first

The strong CV, and then a wall

Your bio carries a career most technology lawyers would trade a shelf of case studies for. Cambridge, then Eversheds, then the AT&T international legal group, then twenty years building the firm. Read to the bottom and there is nowhere to go. Not one article, not one talk, not one clip of you making the argument in your own words.

So a founder drawing up a shortlist meets the CV, and then a wall. Nothing in your own words is there to do the deciding. The strongest thing about you never gets a vote.

Where your field is standing

Everyone says specialist and experienced

Open the commercial and technology firms a founder weighs you against and the pages read the same. Specialist. Experienced. Practical, prompt and authoritative. Those words are on your site too, and on everyone else’s, so they stop doing any work.

The quieter opening is the one most of them cannot take. A named founder who was lead lawyer on AT&T’s outsourcing business, saying out loud what she sees coming for a company bringing technology in. In her own words. While the shortlist is still being drawn up.

If I did one thing first

I’d take the AT&T outsourcing years and your technology-law view, and put you on camera saying what you actually think this month.

One place, your name on it, working while you are busy running the firm.

The thinking behind this

The whole idea, in ten minutes

Liana Fricker and I talking through how a firm builds trust with buyers before it is ever in the room.

Who you would speak to

Two people, one system

I make the trust content. The strategy that decides what to build, and in what order, sits with Liana. A short call with her maps the whole thing to your firm. No commitment on either side.

Kevan Smith, Creative Lead · Liana Fricker, Strategic Lead · Epiphany Content

Kevan Smith and Liana Fricker, Epiphany Content

A short conversation

Worth twenty minutes?

If any of this rings true, the next step is a coffee with Liana. Nothing formal. She will tell you straight whether there is a system here worth building for Mirkwood Evans Vincent.

Have a coffee with Liana →

Liana is keeping a few of these conversations open for September.

Yours either way

Have the conversation and the full written version of this teardown is yours to keep, the one you can forward to your partners. It stands on its own whether or not we ever work together.

Not ready to talk yet? See the whole picture first.